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NIKE Advertisement
This advertisement project was done for my magazine and publication class. I used the app photoshop to refine the shoe and increase the lighting. I wanted to keep the advertisement simple and minimistlict.
BRANDING
I was asked to create a fake brand for a school project in a group. We were tasked to develop the brands identity. For example the typography, colours, logo and everything for the brand as if it were a real brand.
LOGO
The design process focused on capturing the playful and energetic nature of the word “POP.” I explored different variations in color, form, and texture with my group to achieve a balanced and cohesive look. The final logo features a refined pink palette, rounded typography, and a dynamic splash element integrated into the “O” effectively conveying motion and vibrancy while maintaining a playful and modern aesthetic.
Colour Pallete
This colour palette creates a bright, fun, and refreshing identity that fits perfectly with a playful, candy-inspired brand such as a gum company. It balances sweetness and energy with a clean, modern tone.
Primary Colour – #E291BE
A cheerful pink that captures the essence of sweetness and playfulness. It’s eye-catching and instantly evokes the flavourful, bubblegum-inspired feel of the brand. As the main colour, it gives the overall design a lively and youthful personality.
Text Colour – #7D3E62
A deep plum tone that complements the lighter pinks while maintaining readability and contrast. It adds depth and maturity, keeping the design balanced and preventing it from feeling overly childish.
Lighter Pink – #EDBCD8
This soft, pastel pink brings warmth and harmony to the palette. It works well for backgrounds, highlights, and softer design elements, enhancing the brand’s friendly and approachable image.
Accent Colour – #95C982
A fresh green that adds a sense of balance and refreshment. It symbolizes minty or fruity flavours, reinforcing the idea of freshness associated with gum. This accent colour creates contrast while keeping the palette cohesive and lively. This colour is shown in the packaging
